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Marketing Ideas for Kids books (with a niche)?

My "jefe" and I are starting up a small publishing company for children's books, focusing on books with a distinctly Latin flavor for Hispanics in the US (we are working from Monterrey, Mexico).

Our first book (about Halloween/Day of the Dead) will be coming out this late summer.

But for marketing ideas...we're at square zero.

Any help out there?

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Comment by molly armstrong vargas on May 2, 2007 at 11:32am: Hispanic publications:
Thank you John. Great advice. I just ordered your book today. I'll start searching for children's magazines (hadn't thought of them)...I have a list of Hispanic magazines and newspapers I plan to do press releases for. How can I find out more about wholesalers, and hooking up with them?

Reviews:
I'm also searching for people who review children's books...I found a great list at http://www.writing-world.com/children/reviewers.shtml. I'm just starting to dig through them.

We want to compile as many reviews as we can, (not sure how we'll use it yet...press releases, & fliers for sure.)

Marketing Timing:
Our first book is related to Halloween/Day of the Dead, and will have the biggest push around that time. We will do print-on-demand. We've applied for the ISBN, and will be sending out the manuscript this week to get it copyrighted. Timing of the marketing on this will be important; too early or too late will make it less relevant. Any ideas on when would be good timing to send out press releases for a Halloween themed book?
Would reviewers be more interested in reviewing closer to Halloween? (But by then might it be too late?)

Comment by John Kremer on May 1, 2007 at 11:06pm: Lots of ideas. 1001 of them. :))

Your book should interest many children's magazines as well as magazines aimed at Hispanics. There are also a good number of wholesalers in the U.S. who specialize in selling Spanish-language books.

For more info, see my book, 1001 Ways to Market Your Books.