For book/ebook authors, publishers, & self-publishers

Guerrilla “Bookmark”-eting (or unorthadox ways to get publicity with an oversize business card)

Guerrilla marketing has been around for quite a while. Guerrilla marketing, as in Guerrilla warfare has certain attributes. According to an entry on Wikapedia, the strengths of a guerrilla strategy are are:

- Never attacking the enemy’s main force preserves resources.
- It is very flexible and can be adapted to any situation, offensive or defensive.
- It is very difficult to counter with conventional methods.

Taking these strengths into consideration, you can begin to develop a crafty (and legal) means to promote your work. You may already be using the internet to apply these methods, but do not forget that printed web addresses are also a means of driving traffic to your site (see http://almanack.prwp.com/website-marketing-20050830.php to see how you can use your vehicle to help with this.)

The Traditional Bookmark

Beyond my business card, I wanted to have something easy to hand to folks that could actually be used, especially by avid book readers. In many of the trade shows I attend, many of my contest givaways are books, so naturally, I wanted an associated inexpensive give-away to hand out as well as place inside the books. So, I developed a larger sized bookmark showcasing my business in an attractive design. Both front and back are presented below.

This is a nice card to present along with a business card because of it's usability and size. There is also pleny of room to describe your book(s) as well as space for a prominitely places web address. But what else can a card of this size do? To see what I have done, please read the rest of the article at the BiblioScribe Book Blog.

A Good Print Shop is Key!

Even though I created the designs on the bookmark, I needed a service that take care of the printing, cutting, and laminating required to make my bookmark stand out.

The transition from digital media to print ready media can be a headache. The print shop may desire specs the designer is not familiar with. The designer may not understand their requirements. The file may be too large to attach to an email. There are numerous problems that can present themselves. That is why I used PrintingForLess.com to handle those details for me.Click Here to learn more about their services as you create print materials to market your book.