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Borders Group Inc. has decided you can sell a book by its cover.

In a radical move aimed at jump-starting sales, the nation's second-largest book retailer is sharply increasing the number of titles it displays on shelves with the covers face-out.

As you can image this is really good news attached to really serious consequences.

Everyone knows books face out draw more attention and sell more copies. Cereal companies and grocery stores figured that out decades ago.

So it is really good that Borders has seen the light... but... the really bad news is now even less of the 700 books published each day will get shelve placement in Borders. Because that takes up more room than the traditional spine-out style, the new approach will require a typical Borders superstore to shrink its number of titles by 5% to 10%.

Borders has been traditionally good to us at Morgan James, but it will still affect us, as it will every publisher. This likely means that Borders will begin raising their prices for cover out placement. You know, the whole supply and demand thing.

But since you are an Entrepreneurial Author, fear not. You know that physical bookstore sales only represent a very small portion of overall sales and a very small portion of the overall big picture of leveraging the book to grow your business and your position in the marketplace.

What do you think?

Read the whole article on WSJ.com here...

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