Something many authors either don't realize, or want to think doesn't apply to them, is the need to market and promote their works. However, most authors who are actually selling their books and making a profit from them seem to have a very clear understanding of the fact the book doesn't sell itself. They also realize that just because they wrote a book doesn't mean Oprah will miraculously discover them.
In the real world of book marketing and selling the challenge can be where to invest time, money and effort to market your books. Of course, if you have a publicist who takes care of everything, you may not even have to think about this. You invest the money, they put the effort in (although there is no guarantee of the results).
For the rest of the article visit my blog at http://www.themarketingmindset.com/2008/05/your-books-aint.html
The Street Smarts Marketer