There are several writing strategies that online authors use to help gain the interest of their readers. When publishing anything online you want it to make for interesting reading so that people will be more incline to view any additional works of yours in the future. There are various styles of writing that appeal to people online but there are a few that are more effective than the rest and for good reason. They all attempt to make readers more 'actively' involved in the content.
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http://thewritingmama.blogspot.com/2010/11/article-wed3-engaging-wr...
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