So
Why do people buy EBooks? I have a short video which covers the five main reasons why people would want to pay for information that they can often get for free on the net in various other places.
I recommend familiarising yourself with as many reasons as possible. This will help you mould the title and content of your ebook into something people are actually searching for.
In total I have identified 18 other reasons, along with a ton of stuff on writing and selling ebooks available at
http://www.howtodoebookmarketing.com/
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