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To borrow from Wayne Dyer, who borrowed from someone else: Do you focus on what floats or on what sinks? Does it matter, even in your inbox? Yes, it does.

It was with the best intentions one of my newsletter subscribers forwarded an offer from one of the big names, in the event I wanted to include it in the next issue. I looked at the offer and felt it again, that niggling feeling I get when such emails pop into my inbox: something is off about this.

It isn’t that there’s anything wrong with the teacher/mentor/guru who’s offering it; he’s remarkable, just as others of his ilk are. But for months now, an inner-level twitch happens for me when I see these advertisements. There seems to be a flaw, like a coin where one side is the approach being used and the other side being the motivation of the potential users of the products and services offered.

The flaw is embedded in the statement so often repeated: You get more of what you focus on. This is usually attached to Law of Attraction information, but it also applies if you keep repeating/replaying the same thoughts, feelings, and actions. Albert Einstein said, “Insanity is doing the same thing over and over again and expecting different results.” It’s not that we’re insane, but you get the point.

If we in the self-help field are committed to assist others to self-empower, why is it so many of our emails continue to address lack? Well, if you’ve ever studied marketing or copywriting, you’re told you “hook” people if you go right to what pains them most. Kudos to Mike Litman who sent out an email recently that asked individuals if they still had the 1988 mindset about how to do business. He suggested a book that’s supposed to encourage people to think and act as the author believes will be necessary in 2010. I’m eager to read the book; and though Mike didn’t elaborate, I wonder if the new mindset discourages the old way and encourages copywriters to address people’s strengths or, at least, the ones they wish to enhance, but not from the “pain” perspective. The twitch I felt was from the fact the language used in the email ads reminds individuals regularly that they feel they lack. Isn’t this exactly what we’re telling people NOT to do, in order to move forward?

You can read the rest of “Enough about Money Lack Already!”
at http://www.scribd.com/doc/23362264/Joyce-Shafer-You-Are-More

I wish you a wonderful day and a day filled with wonders.

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