The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

Get Noticed as an Author; Choose the Best Book Marketing Tactic

Book fairs are becoming increasingly popular nowadays. International book fairs are no lesser affairs than a star-studded Hollywood celebrity event. Books are certainly a loved possession of the intellectuals.

Though with quick advancement in technology, people are now getting more and more hooked to gadgets, never think that the craze of books has died out. Never think of books as a secondary interest of people nowadays. It’s just that people’s interest in the type of books have changed. If you are befuddled as an author as to what kind of content the current generation prefers, visit a book Fair.

Children and youth a like throng the book shows in large numbers. Peeping into these young minds and knowing their pulse is the key to finding the right idea that can make its way into the minds of the readers. Though books are read by people of all age groups, children and young people are more glued to them.

Book Shows aren’t some random events where people just join in, but they are well-planned in advance and have a specific theme. Other attractions of a Book Exhibit are poetry recitation, cultural programs, and fun events.  Publishers get a good chance of getting exposed to the stream of readers with variable interests. International book events are very popular and attract a large number of people every year. The London Book Fair is one of the leading book fairs throughout the Europe.

Traveling to a foreign country to promote your book through an international Book Exhibit isn’t so easy, especially if you aren’t an experienced author raking in millions due to previous book successes. However, it is worth due to the exposure you have and the grip you get on the audience’s mind. But, it may not always be possible to travel overseas due to the cost and time constraints. In such cases, you may try to go the easy and inexpensive way, that is, by way of online marketing through Book Catalogs.

In this age of online marketing where people would prefer to browse through online book catalogs than get mad over searching books in a library, it is very wise to have your books published online at a price. You save huge bucks that you incur while travelling to foreign lands and for promoting your book.

As a publisher, your author search becomes easy when you browse through online Book Catalogs rather than making contacts in a huge and bustling book event where authors may fail to notice you.

For an initial boost to your career as a writer, you definitely want to be known by many else you may fail to get noticed in the crowd of authors that is increasing day by day. So, attending a book fair becomes necessary, but later, when your feet are already entrenched into the book industry, you may choose the online mode of marketing that is easy, convenient, cheap, and time-saving.

Whatever you choose, make sure you get returns on the bucks spent, time invested, and are known as a substantial name in the author’s league.

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