Guerilla Marketing Approach

The Guerilla Approach

The term guerilla is nothing new. Much like in the ‘olden’ days, Guerillas are business operators who use their time, energy, and imagination instead of their money to build their business. Translating into a higher ROI. This is not to say that money is not spent, but more like, utilizing it for more effecient marketing purposes.

Unlike traditional marketing, which is geared towards big business, guerilla publicity is targeted towards smaller businesses which have big dreams rather than big bankrolls. Guerillas place primary important on how many relationships they build, not on how many dollars they take in - and understand the importance of the journey, as well as the goal.

All in all, guerilla publicity works best for small to mid-level businesses and provides the widest exposure at the lowest price; it costs far less than big media advertising and can even produce better results. Publicity lets you tell your story in greater depth than advertising, which is crucial for new and unique enterprises.

If you’d like to learn more about guerilla marketing and discuss promotional efforts for your business - please feel free to contact us.


Check out this lastest blog on www.vistadesignworks.com


Guerilla Marketing Approach
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Links to: http://vistanow.net/guerilla-marketing-approach


-Kira