For book/ebook authors, publishers, & self-publishers
I don’t like coffee. Never have. I prefer tea. So if I go to the supermarket and there is a sale on coffee, I buy tea. And if there is a sweepstakes to win a pound of coffee, I push my cart on by.
So what does this have to do with book marketing you ask? Because when it comes to buying books my habits are very similar to my habits when I am deciding whether to buy the coffee, or the tea. I read in the same genres, over and over again.
As an author, it is important to remember that those readers who enjoy reading in your genre are the best (and perhaps only) readers you should target.