For book/ebook authors, publishers, & self-publishers

Linking a promotion/gift to purchase of your book

Has anyone done this?

I want to give people a gift when they buy my book.

They will have to fill out a "form" with their e-mail address to get the gift so I know who they are.
However, if they buy the book and it takes them straight to Amazon, how do I get them back to the site to get the gift?

If I'm not articulating this clearly, please tell me and I'll say it another way.

Thanks,
Rosalie

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Comment by Rosalie Lober on March 12, 2009 at 8:08am: Thanks. Good idea....my publisher will never allow that (John Wiley & Sons). I'll look into Google Checkout and Amazon Advantage. Thanks for answering.

Rosalie

Comment by Brian Rathbone on March 12, 2009 at 1:49am: What you are talking about is known in the industry as conversion tracking, where a conversion is a sale (converting a prospect into a customer). I don't know of any way to track conversions on Amazon. You can track conversions if you sell the items yourself using Google Checkout or something similar (this is what I do in addition to Amazon Advantage).

The low-tech way is to include a coupon-code on the last page of your book and/or eBook. Multiple people could claim the "gift" for a single sale, and your coupon code could end up on Internet coupon sites, so keep that in mind when choosing.

Best of luck!

Brian