The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

Make the Most of Book Marketing eZines and Blog Feeds

As you cruise the internet, you’ll find a wealth of valuable free information and numerous offers to sign up for eZines and blog feeds. Here are some tips for making the most of the lists you subscribe to.

1. Take action. When you see a great tip in an eZine or blog, make a note on your To Do List or your marketing plan of a way to implement it in your business. I often paste great articles into Word documents to save for future reference.

2. Learn from others: Study subscription sign up forms, welcome messages you receive after signing up, promotional emails, and the eZines and blog posts you receive for ideas on how to effectively promote and execute your own promotions. Save the best ideas for future reference.

3. Use a dedicated email address or folder. If you sign up for a lot of lists and feeds, use a dedicated email address from a free service such as Yahoo or Gmail, so these communications don’t clutter up your main business inbox. Or, configure your Outlook to deliver these emails to a special folder, using the “rules and alerts” feature.

4. Weed out your subscriptions periodically. After signing up for numerous lists over the past couple of years, I was drowning in email. I recently whittled my subscriptions down to 15 eZines that offer the most value to me personally.

Many of the eZines that didn’t make the cut offer great information, but I had to prioritize. In deciding which lists to remain on, I considered the frequency of mailings and the time required to read the eZines, in addition to the relevancy of the content. As I mentioned in a previous post, be careful not to overwhelm your own subscribers with too much information or too many messages.

I’ve posted a list of my personal favorite book marketing eZines for authors. If you have a favorite that’s not on this list, use the comments link below to share the name and URL with readers. And, don’t forget to sign up for my monthly eZine, The Savvy Book Marketer!

In a future post, I’ll list my favorite blogs and websites for authors. If you’d like to nominate a blog or website for the list, please use the “Contact Me” link below my photo on the right side of this page.

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