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Let us quickly go over my last blog topic . . . Pitching Your Book.
Knowing how to pitch something so it catches an editor or publisher’s
attention is important. As you remember, companies use the five-minute
commercial and/or signs posted on the road such as Billboards, Company
Logo signs, etc. to pitch their goods and services to you the consumer.
This is their calling card to get you to research them or visit their
stories. You will also be using your pitch when you write media/press
for the same reasons. The best part . . . you have already been using
this technique in your cover and query letters, and in your book

The pitch is the “WOW” factor that catches people's
attention and we are going to use this in our media release. You will
notice pitch in the first paragraph. You want to place it here to get
the most POP for your release.

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