Powerful Keys to Happiness When Book Marketing

Happiness can elude you when you are marketing your book. Yet, when you are happy, you are more powerful, and you can generate more excitement and success. 

• Feel deeply success of small wins. Make a big deal in your mind when you get an article published about your book, or have a small bookstore reading. Enjoy these successes, as the more you feel your success, the more success you will experience.
• Chart your course with opportunities and experiences that do not all require a gate-keeper. Market your book places like “Idea Marketers” or “Associated Content” where your articles and promotions can be published with your click verses an editor decision.
• Take any fears you have about your book marketing look at them in the open. Write them down. Face the fears. Once you have looked your fears straight in the eye, their power diminishes.
• Take the best ideas from the best sources, but make sure you resonate with the ideas. Let’s say you love the idea of a national television tour but you have small children, and the tour would be logistically a nightmare. If you need to stay close to home, a virtual book blog review tour or a radio tour might be more your style.
• Ask for celebrity endorsements that match your book. For “Happiness Quotations,” my new book, I asked Marci Shimoff, who wrote “Happy for No Reason” and Jack Canfield, who wrote “Chicken Soup for the Soul.” Both said yes. Choose endorsements that make sense, and then pre-write options for them to choose if asked. In this situation, I shared with Marci an excerpt from the book and then wrote a couple of options. She edited her favorite endorsement and made it her own.

“Erica Nelson’s Happiness Quotations is a great book to leave right by your bed. Read one happiness quote when you wake up and another before you go to sleep. A wonderful way to start and to end your day.”
~Marci Shimoff, NY Times bestselling author, Love for No Reason and Happy for No Reason

• When you really feel blue, remember the accomplishment of a published book stands you tall amongst the general public. How many people on your street at home have a published book? Remember how far you have come, to feel a sense of satisfaction even before you have “Made It Big Time.”
• Create small milestones as a measuring stick for you, and stick to them.
• When you miss a milestone, pick yourself back up and get back on track.
• Remember that happiness and success meets you where you are. Wherever you are, right now, that is the right place. Be content with where you are, so you can get where you are going with less stress and more joy.

Wishing you happiness on your journey!