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Preparing to launch an online information product: Day 1 of the pre-launch

I’ve been studying online information product launches for a year now, and I’m finally ready to launch my own online information product – the Miller Mosaic Internet Marketing Program.

(FYI: An information “product” can be an ebook, a webinar series, a teleseminar series, a membership program – whatever uses the Internet to provide information.)

The Miller Mosaic program will launch July 1st, and I’m going to take the readers of this blog along with me starting today, June 1st, as I do pre-launch activities.

I’m hoping that these almost-daily posts will provide a step-by-step manual for you if you want to launch your own information product or simply provide you with valuable information for your own internet marketing.

And at the end of the month I plan to put all the posts into an ebook, which will be a bonus free gift to people who join the Miller Mosaic Internet Marketing Program and will be sold on my website for people who don’t join the program.

What is the Miller Mosaic Internet Marketing Program?

It’s a monthly membership program for only $19.95 that will share with newbies as well as more advanced internet marketers the valuable information I’ve amassed over a year of intense study.

During the past year I’ve spent hundreds and hundreds of hours and dollars
listening to teleseminars, taking webinars, reading book after book purchased from Amazon and ebook after ebook bought or gotten for free online, plus reading as many tweets and blog posts as I could squeeze into my day and still find time to sleep.

Now I’m taking all the information and material, digesting it, and providing it in this very affordable program to any Internet marketer who wants to save 1) time, 2) money, and 3) aggravation.

In tomorrow’s post I’ll tell you more about the actual program. Today I want to start you on the path I’m taking for this pre-launch month.

Here’s what I’ve done in the past few hours:

• Sent an email about this month of pre-launch blog posts to some of my online contacts asking if they’ll post the feed to the blog on their website or blog.

• Gone through my client list on my shopping cart vendor and “cleaned up” the list – removed all my test entries, capitalized where people didn’t capitalize the first initial of their name, etc.
• Then sent an email blast to my Miller Mosaic, LLC list announcing the start of the month of special blog posts.

• Emailed the eight original special reports I’ve just written for the membership program to an online community strategist for her input on these reports.

• Put a link on announcing the blog series and linking to the blog.

• And of course I’ve written this blog post.

What else am I hoping to achieve before I write the next blog post? My business partner Yael Miller is checking with the membership software company we’ve chosen after much research to use for our membership program.

We want to know: Can we have a different page header on the membership program even though it will be on the site? Or do we have to use the header from that site on the membership section?

To make sure you don’t miss a post in this month-long series, you can put the feed of this blog into your feed reader --

And to see my list of recommended internet business resources -- including John Kremer's 10 million eyeballs marketing -- scroll down the right-hand side of the blog's home page at

© 2009 Miller Mosaic, LLC

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