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The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

Every author needs a publicist. Whether you are traditionally published or self-published you need to hire a publicist to get the word out about your book.  For authors, PR has become the most crucial factor in selling their book. Here’s why:

 

A publicist can generate media exposure globally.

 

Publicists have a large database of media contacts, such as producers, journalists, reporters, and bloggers. They will coordinate publicity with all types of media outlets including magazines, newspapers, websites, blogs, TV and radio shows. If you want your book to be successful, you need to be willing to take the time to do interviews and interact with the media in order to get exposure. Getting press is the only way a book can become well known quickly and in a positive way.

 

It's a good idea to hire a publicist at least 2-3 months before your book is published, so that when it is released you already have interviews and book reviews lined up to promote your book upon release. Also, it allows time for your publicist to pitch you to the media, distribute press releases, build your social networking accounts, mail out review copies, and coordinate press placements. Book publicity is a full-time job. There’s a lot of effort that goes into a successful public relations campaign.  

 

A publicist can promote your book effectively online.

 

The rise in new media technologies and communications platforms has significantly changed the retail publishing market. Readers are more likely to find their favorite book on the internet rather than at traditional retail stores. Social media has given authors a unique opportunity to connect with potential customers globally who are interested in your niche market. Facebook, Twitter, Pinterest, Shelfari, GoodReads, and Amazon are just a few sites that you should be active on. Blogs are another great way to build your online presence. Publicists can coordinate book reviews, interviews, guest posts, book giveaways, and more with bloggers. Promoting your book effectively online will help you reach your target audience and increase sales.

 

A publicist can help you get local support.

 

A publicist will secure press for your book in local media outlets. Also, they can arrange book signings and readings at local book stores to promote your book, as well as speaking engagements at local schools, organizations, or churches. 

 

As you can see, with media exposure, online publicity, and local support, a publicist is needed for author success.

 

Let Kelsey McBride PR help you achieve increased book awareness and sales. For a free consultation to determine your PR needs and find out how our public relations services can help you achieve your goals, contact Kelsey McBride at Kelsey@kelseymcbridepr.com. For more information, visit http://www.kelseymcbridepr.com/ 

 

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Tags: author, book, press, publicist, publicity

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Comment by alana woods on April 2, 2013 at 6:11am

A good publicist is savvy. She builds long-standing relationships with businesses and people in media.

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