Six Tips for Marketing to Book Clubs

Book marketing and promotion is an activity that most writers and published authors undertake in an effort to promote their books. However, marketing a book can be a daunting task, especially for a writer. Where does one start? What is involved in marketing a book? Do you need to hire a publicist, or can you do it yourself? These are all important questions, many of which have been covered on the main book marketing and promotion page. In this article we are covering a particular aspect of book marketing and promotion: the creation of book club or reading group discussion questions.

If you’re a writer or published author, you most likely have a website or blog where you have information about your book(s) and writing. Important things to have on your website or blog include:

* An author or writer bio
* A purchase or sales page
* A reviews or awards page
* A page with some samples of your writing or where chapters can be downloaded
* A page of questions for book clubs or reading groups

Book clubs and reading groups can be a good target market for your book, whether it’s fiction or nonfiction. But why have a page of questions about your book? Well, given how busy people are, it’s helpful for readers to know that if they suggest a book to their reading group or book club they won’t have to struggle to come up with questions. All the work has already been done for them, and you have provided them in an accessible and ready to use format.


If you haven’t yet provided downloadable questions off your website or blog, do so now.

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