The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

Social Media is the Top Book Promotion Strategy for 2010

In my recent Book Promotion Strategies Survey, an overwhelming 94 percent of respondents
said that they plan to use social networking and social media to promote their books and themselves in 2010.

Social media marketing can include a wide range of online activities, including participating on networking sites like Facebook and Twitter, interactive blogging, using social news and bookmarking sites like Digg and Delicious, video sharing, and other interactive promotions.

Social networking is an especially effective way for authors and experts to expand their reach and develop relationships with potential customers, peers, and influencers in their field.

This past year, I recorded podcasts, contributed guest blog posts, participated in book launches, and did a paid teleseminar with folks I met through Facebook and Twitter. Some of my new contacts have become good friends and we support each other in a number of ways. My website statistics show that Twitter is now the single largest driver of traffic to my site.

What about you – what benefits have you found in using online networking and social media to promote your books?

See this press release for more information about the book promotion strategies survey results. To learn more about using social marketing effectively, check out The Savvy Book Marketer's Guide to Successful Social Marketing.

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Comment by Dana Lynn Smith on February 11, 2010 at 11:42am
Thanks John -- I think that social media marketing is just one of many strategies that authors should use to promote their books. How well it will work for any particular author or book depends partly on how much their target audiences use social media. We need to be where our market is!
Comment by John Kremer on February 4, 2010 at 11:24pm
Personally, I think there are better strategies than social media, but it certainly should be in every author's repertoire (spelling?).

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