For book/ebook authors, publishers, & self-publishers
Independent presses have a lot to offer today's aspiring authors. The slush pile is smaller and the chance for an unknown, untried author to get a contract is greater. Unlike large publishing houses, there's still very personal interaction between editors and writers. Unlike self-pubbed books, the publishing house takes care of cover art, lay-out, printing and distribution. Authors are nurtured and a bond builds between the author and publisher.
What most authors fail to realize is that they are expected to don the hat of promoter once the ink has dried on the paper. The job's not finished when THE END is typed on the last page of the novel. In fact, the hard work has just begun.
Anyone aspiring to a career in publishing cannot be blind to all the posts and forums talking about book marketing. It's the #1 topic discussed today. Yet, when the long-awaited novel is finally on the shelf, there it sits. Why? Because authors are unprepared or unwilling to dirty their hands in selling the book to the public. Isn't that someone else's responsibility?
Depending upon the contract, the average amount a publishing house gets is less than $2 profit per book sold. It takes the sale of approximately 200 books before a small outfit sees any profit on a title. That covers production cost, plus Amazon gets their cut and the author gets royalties. Industry stats say the average book will sell about 500 copies. Nobody is out to get rich, but in order to keep producing more books, money has to come from somewhere.
Independent houses exist only when authors and publishers work side by side to do book promotion. I would be more inclined to recommend to my publisher a well-written book backed by an enthusiastic marketer over a great novel written by a prima donna who has no interest or intention to sell.