What I Learned About Online Promotion From Cathy Goodwin and Emilie Wapnick

I have an online history with copywriter Cathy Goodwin. When I self-published my novel “Mrs. Lieutenant” in the spring of 2008, I emailed Cathy, as a “Top 500” Amazon book reviewer, asking if she would review my novel.

I thought she might be more likely to say yes because we both had an M.B.A. from Wharton.

What she said was no – she didn’t like to review first-time novelists because their books usually weren’t very good. I said I’d take the chance.

The end result? She gave the novel a good review. (You can read it for yourself if you scroll down the novel’s Amazon book page to reviews.)

After that I learned how good she was as an online copywriter, and I have now taken several online copywriting courses with her.

A few days ago I was listening to an online webinar by Cathy about website home page copy. And another webinar participant, looking at the Miller Mosaic website header, said something about knowing she should use social media but not knowing how to start.

And Cathy pointed out how things have changed:

In previous years businesspeople had to be convinced of the value of social media. Now they know about the value but often do not know how to use social media successfully for their own businesses.

This is when I realized that the Miller Mosaic website header had to be changed (it is changed now) to reflect the shift in the social media business climate.

Almost immediately after this I bought and read the ebook “Renaissance Business” by Emilie Wapnick. I admit I bought the ebook because Yael emailed me that Michael Martine (Remarkablogger), whom we both respect, recommended it.

The ebook provides incredibly valuable information on combining multiple interests into one overall online personality, which truly spoke to me as I have several interests.

Reading the ebook twice (it has step-by-step recommendations), I realized I had overlooked a potentially valuable existing website of mine – www.FictionMarketing.com (which I am now resuscitating). I had done this in part because I believed I had to keep separate my multiple interests.

I highly recommend you get the book “Renaissance Business” for yourself if you want to be challenged to take your interests and “bundle them” into a coherent online whole. (This link for the ebook is an affiliate link; the other links in this post are not affiliate links.)

What do Cathy Goodwin and Emilie Wapnick (with whom I don’t yet have an online history) have in common? Two very smart businesswomen who share their insights with others.

P.S. What do you think of the revised Miller Mosaic website header?

© 2011 Miller Mosaic LLC

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is the co-founder of the marketing consulting company Miller Mosaic, LLC, which offers “done for you” and “do it yourself” social media services including marketing-focused WordPress websites.

Visit Phyllis’ “about” page on Google Plus.

View information on Phyllis’ books and ebooks at http://budurl.com/PZMbooks