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What's The Big Idea? Introduction
“What’s The Big Idea?” lays out 28 optional approaches for creating the high concept that can be the center-point of all marketing decisions a business needs to make. The e-book contains 67 pages, a Concept Mind Map Chart, 28 photographic illustrations, text explaining the overall conceptual framework, a description for each idea, plus 29 videos (53+ minutes) further explaining the concepts.
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