The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

I'd like to start a new forum where people can talk about what's working for you right now in marketing your book.

I think this will help other authors to prioritize their activities if they can find out what's working for other people. This would be especially valuable to new authors.

I've share the hottest tool that I'm using right now. And that's Twitter. As you will note on the main page of this Book Marketing Network website, both my http://www.bookmarket.com website and this network have been rising in Alexa ranks (and visits) because of my use of Twitter.

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Vicki,

I would start out with buying yellow, red and orange tissue paper to indicate the flames.  Very cheap to get.  Add your business cards and place a teasing excerpt on a postcard with the same bright colors with the front cover of the book with the links to purchase it.  What about offering a $2.00 discount in the package for those who aren't buying if they ordered directly from your website and receive it autographed.  Get into Paypal. There's no charge and they take very little out for their service. Worth every penny. People like to pay with credit cards. Maybe a black mask, cheap if you have Dollar Stores in your area.  Just place things into the tissue paper with a bright ribbon. You can look for tiny swords (stating they are weapon to protect them from the demons) made of rubber.

Good Luck.  Maybe this will get your imagination flowing.

I find stickers are very popular - no matter the age.

Thank you, Alberta and John, for both of your replies. I'm sorry it's taken me so long to get back to you! We got caught in a major snowstorm, and then I fell behind on things. Great ideas from both of you. I also visited the web page of a local printing store, and they had thousands of ideas of cheap items that I could print my webpage on. Now my problem is too many ideas! Great problem to have, right? Thanks again!

Always a great problem to have: Too many ideas. As long as you can sort them out and set some priorities.

Can you share the local printing store for us to collect the ideas?

Well, since I'm marketing to teens, I am looking for cool or fun more than something that directly hits my brand. My thought is that if I can get them to think "Cool!" than maybe they will think my book is cool enough to flip through...and then buy. Of course, I want to be able to print my webpage on it, too.

Ideas I saw that were semi-affordable were the silicone bracelets that everyone wears, Frisbees, boomerangs, paper binoculars that really work, water bottles, carabiners, rubiks cubes, totes, stress balls, and mini basketballs.

However, the main problem I'm facing now is that while one item is under a dollar, you have to buy 1,000 or more, depending on the item. I'm still taking the trip to the dollar store like you suggest, Alberta!

Good luck, Vicki.  The dollar store has so much to offer and gives you ideas.  Let us know how you do.

Hi,

  The dollar store and Oriental Trading have great items at a low, low price that work as giveaways...."buy my book and you get a ...(whatever works)". Reviews of your books and getting yourself before the public with street fairs, interviews.

I am really confused about how to set up a virtual book tour...there seem to be a lot of people charging large fees to set one up for you, but I am not sure how to do it on my own and don't have a couple of thousand dollars to pay someone to do this...any tips?

I completed my first virtual book tour in October through Orangeberry books a group I met through Author Central on Facebook. 

30 people agreed to talk about me and or my book during a 30 day period. Each blogger had her own style.  Some simply posted a picture of the book w/ its Amazon link and copied the back of the book, some interviewed me and generated a post based on it and one allowed me to "guest post" posting my own remarks.  What I did was mention on my site and on FB and Twitter where I would "be" each day, tweet the interview etc.  Instead of paying for the blog tour I agreed to participate in 5 book promotions I did about 7.  

I would suggest you go to Facebook and ask fellow authors at Author Central and The Orangeberry Group how they can help.

I also participated in a Twitterview (free). for 8 hours questions were asked via twitter and I replied.

What were your results from the book tour? How many books did you sell? How many people visited your website?

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