- 1.John Kremer on Marketing Books
- 3.Brown Eyed Girl
For book/ebook authors, publishers, & self-publishers
I'll do that.
Alberta, I have followed the exchanges that your thoughtful contributions have provoked. I admire your persistence and for trying so many things. I am probably an unlikely first author as a retired stock broker. Of course, the service of helping someone with the management of his or her finances and investments was immediate and personal and was based on trust. That said, it was nevertheless a real scramble to find another prospective client. My mantra was, "Stir on the right. Stir on the left. Something will happen in the middle." Keep on stirring.
I haven't been able to translate my marketing skills as a better-than-the-average-bear broker into this arena. I am convinced, however, that the principles are the same and only the tools are different.
I am mindful of an experience as a boy. My brother and I once set up a stand to sell Kool-Aid in our front yard. It was a peaceful street. People pulled up to the curb, bought a glass for a nickle or a dime, thanked us, smiled, and said they thought we were good little guys. But we, we had eyes for the highway that went through town with all of its traffic. So the next time we set up for business. we carted everthing down to a vacant lot near that busy, busy street and set up shop. The traffic whizzed by. Dozens of cars, whereas before maybe there had been one or two. But few stopped. Too busy. Too hazardous to pull over and talk to us. You get the point. The highway to my mind is the Internet today. Find some backstreet on it. Get known as a good author and as a conscietious person, be patient, and I think it will pay off. I don't know for sure because it hasn't for me yet. But I am not going to try to set up shop on the freeway. John
I looked your books up on the Internet. Great covers. I see you are also self-published. First of all, it's costly paying to get published, buy your books, promote, advertise, and market. Boy, it can be exhausting. I have three memoirs (the first being reprinted with a new title and book cover).
Money goes out more than coming in. That's why I'm branching out this year, hopefully, with speaking engagements.
Look at your book and see what you can get out of it to get into locations to talk. There's an author friend of mine, Diane Kozak, who wrote a fiction book titled Full Circle 911 with the sequel Exposing Eurabia. I'm sure she'd be thrilled knowing I'm mentioning her.
I loved the books but couldn't understand how her books written on
terrorist attacks in Europe could get her into the doors of numerous high schools to talk. The kids love her. She took the "issues" in the book and related them to the problems with the school kids, bulling, gangs, etc. She give the teaches 7 topics for them to pick 3 out of them and she talks about them. She has a bank that she was a manager at sponsor her for the schools. They buy the books for the schools.
So, you have to see what you can get out of your book.
this is a good idea...i like it and I will write to you
There is nothing wrong with how you feel with promoting your book. You're right on the $110 out of the $100. I've spent so much, like most authors, with promoting. I've stopped all advertising in newspapers and magazines. I didn't sell one book from it.
I'm getting great comments on my blog www.albertasequeira.wordpress.com and think I need to concentrate on that. I'm having a terrible time with having the ability to answer my comments with my email. I'll have no followers if I can't. We're working on it.
I find giving speaking engagements much easier than sitting all day at a bookstore or festivals. You come home exhausted with carrying the tables, chairs, books, etc. Then you realize you sold 3-10 books. I'm starting to re-think on attending these locations.
With my talks, my audience is already interested in my topic and excited to buy the books while they are in your company after the talk.
I feel like you, John, that if you can't sell on the Internet and get known, it's not to likely to get known. I guess we all have to figure out what works best for us.
I won a website as best new scifi author with my publisher and I have used it to post Scifi Sunday's with the hipriestess, 5 cent tales, and to advertise my 3 novels. So If you would like to check out my blog go to http://hipriestess.com/blog and read this week's edition. I also have a guest author blog, if you have recently published a book, or are thinking of publishing a book, please email me at email@example.com and I will give you the particulars to be a guest author on my blog
I just had my first book published back in November. My novel, The Great Collapse, is set in the year 2025, when electronics all over the planet are permanently disabled by a solar flare and an EMP blast that combine to destroy all existing electronics, while also preventing any new electronics from ever functioning.
In regards to marketing, I believe I have had the biggest bang for the buck by going where the readers are, sites like Goodreads (http://www.goodreads.com/author/show/4478744.Jeff_W_Horton), and listing book giveaways, joining group discussions, etc. I also am in the process of joining Amazon's Author program ( https://authorcentral.amazon.com/gp/home), where I hope to be able to reach even more potential customers. I am also active on Facebook (http://www.facebook.com/Author.Jeff.Horton). In addition, I have subscribed to HARO (http://www.helpareporter.com/t) and RadioGuestList (http://www.radioguestlist.com/), where I seek out interviews. I also leverage BlogTalkRadio sites (http://www.blogtalkradio.com/prempromotions/2011/02/28/authors-arti...).
Bottom line, reach as many readers as possible, attend book signings, and do as many interviews as you can. Hopefully, we will all see our efforts pay off! Please let me know if you have had a lot of success reaching readers with different tools/strategies!
If you find any of the information I provided useful, please help spread the word about my novel, The Great Collapse!
Best Success to everyone!