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William Hoffer's Blog (3)

Free ebooks for our Troops

Operation eBook Drop offers free downloads to deployed coalition troops. Authors participate as a way of saying “Thanks for your service, all you brave men and women.”

It began when Army veteran and ebook author Ed Patterson got into a discussion on the Amazon Kindle message boards with a U.S. soldier stationed in Iraq who was having difficulty downloading ebooks. Ed offered to email the soldier all 13 of his ebooks, for free. The soldier gratefully accepted, and an idea was born. Ed…


Added by William Hoffer on July 18, 2011 at 12:18pm — No Comments

The Reader is a Search Engine

Think of the reader’s eyes as a scanner and the reader’s brain as a search engine. The eyes are the external collector that sends raw data from the printed page to the processing center deep within the reader’s head. That internal search engine makes continual and critical decisions as to what bits of input are more interesting than other bits. What is it that causes certain bits to rise to top of consciousness?


Let’s apply this concept to the characters within a book. Each… Continue

Added by William Hoffer on May 9, 2011 at 12:28pm — No Comments

In Your Facebook!

After writing 21 books, four of them NYT bestsellers, seeing three of them made into motion pictures and garnering a Pulitzer nomination, I had a lot to say when I gave the keynote address at the April 1 meeting of Virginia Press Women. You can read a transcript of the speech at

Added by William Hoffer on May 4, 2011 at 11:30pm — No Comments


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