As I was doing some research for a client recently, I was reminded of how many blogs and websites have no contact information. I understand why owners of personal blogs don't post their contact information, but it's essential for business-oriented sites like blogs and websites for authors.
If you're promoting any type of product or service, people need to be able to reach you, at least by email. Someone may have a question about your book or want to ask you to write an article or… Continue
Added by Dana Lynn Smith on February 11, 2010 at 11:51am —
In my recent Book Promotion Strategies Survey, an overwhelming 94 percent of respondents
said that they plan to use social networking and social media to promote their books and themselves in 2010.
media marketing can include a wide range of online activities, including participating on networking sites like Facebook and Twitter, interactive blogging, using social news and bookmarking sites like Digg and Delicious, video… Continue
Added by Dana Lynn Smith on February 4, 2010 at 8:16pm —
The Book Marketing Maven blog has a new name – The Savvy Book Marketer – and a new look. The blog has been re-designed to coordinate with The Savvy Book Marketer Guides and the format has been updated for easier reading.
The Savvy Book Marketer blog continues to offer authors and publishers free book marketing advice, from traditional promotional methods to online book marketing and social media. Weekly guest posts by leading book marketing… Continue
Added by Dana Lynn Smith on January 11, 2010 at 4:00pm —
If you're not already using Twitter, you probably will be soon. It's a terrific way to meet and develop relationships with potential customers as well as other authors, experts, and key influencers in your field or genre.
Earlier this year, Twitter made some changes to the Reply function that many users are not aware of. In the August issue of The Savvy Book Marketer newsletter
, learn… Continue
Added by Dana Lynn Smith on August 28, 2009 at 10:31am —
Promoting through online social media is the hottest trend in marketing today, embraced by everyone from solo entrepreneurs to major corporations, and it's a terrific tool for authors.
Join me on the virtual book tour
for my new book, The Savvy Book Marketer's Guide to… Continue
Added by Dana Lynn Smith on May 8, 2009 at 9:48am —
America's 123,000 libraries purchase nearly $2 billion worth of books annually, according to statistics from the American Library Association and the Book Industry Study Group. Here are some ways to capture your share of this lucrative market:
1. Get your book reviewed in a library journal.
2. Solicit testimonials from librarians.
3. Make sure your book is available through major library wholesalers.
Added by Dana Lynn Smith on February 24, 2009 at 3:51pm —
Learn how to improve your position in Amazon's search results, in the January issue of The Savvy Book Marketer newsletter at http://snipr.com/savvyjan09.
Added by Dana Lynn Smith on January 30, 2009 at 6:35pm —
When you send friend requests on social networks, it's important to introduce yourself, just like you would if you were meeting in person.
Most networks have a space in their friend invitation window to "add a personal message." Tell the other person who you are and why you want to connect. What interests do you share in common? If you know something specific about the person, say so. For example, "I'm a book marketing coach and I really enjoyed your article about selling on… Continue
Added by Dana Lynn Smith on January 28, 2009 at 6:17pm —
Book reviews in newspapers and magazines are getting harder to come by, but online reviews can be a great book marketing tool. For tips on getting reviews on Amazon.com and other websites, read Annette Fix's article about online book reviews
at the WOW! Women on Writing website.
Bookstore buyers and librarians base many of their ordering decisions on reviews in the major… Continue
Added by Dana Lynn Smith on January 13, 2009 at 2:14pm —
Happy New Year! As a special thank you to my friends and subscribers, I've compiled a free ebook, Top Book Marketing Tips of 2008. Just click the link below to download your copy, featuring a collection of 15 popular articles from the Book Marketing Maven blog and The Savvy Book Marketer newsletter. Please feel free to pass this ebook on to other authors and publishers.
Added by Dana Lynn Smith on January 4, 2009 at 10:45am —
Your book marketing plan should include strategies for reaching several different target audiences:
• Readers -- people who buy the book to read. This is the most obvious category and it includes your primary audience (the "ideal customer" that the book was specifically written for) as well as secondary audiences who have an interest in your topic.
• Purchasers -- people who buy the book for someone else. For example, people buy books as gifts, parents purchase books for… Continue
Added by Dana Lynn Smith on December 17, 2008 at 12:01pm —
In the December issue
of The Savvy Book Marketer newsletter, you'll find a real-life example of how blogs, eZines and social networks can converge to create viral marketing opportunities.
Added by Dana Lynn Smith on December 11, 2008 at 7:46pm —
As you cruise the internet, you’ll find a wealth of valuable free information and numerous offers to sign up for eZines and blog feeds. Here are some tips for making the most of the lists you subscribe to.
1. Take action
. When you see a great tip in an eZine or blog, make a note on your To Do List or your marketing plan of a way to implement it in your business. I often paste great articles into Word documents to save for future reference.
2. Learn from… Continue
Added by Dana Lynn Smith on December 2, 2008 at 3:31pm —