The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

Author Marketing's Blog – April 2007 Archive (1)

The Value of an Idea

I am currently in the process of writing an article about perceived value and its importance in the marketplace. In my article, I discuss this often overlooked component to successful branding and marketing, and why it is absolutely vital for a book marketer or self-publisher to understand the importance of perceived value. Not only how it can increase sales, and produce loyal readers, but how, if not properly managed, it can undermine… Continue

Added by Author Marketing on April 2, 2007 at 2:57pm — 5 Comments

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