The Book Marketing Network

For book/ebook authors, publishers, & self-publishers

David Hancock's Blog (3)

Borders Tries About-Face on Shelves

Borders Group Inc. has decided you can sell a book by its cover.



In a radical move aimed at jump-starting sales, the nation's second-largest book retailer is sharply increasing the number of titles it displays on shelves with the covers face-out.



As you can image this is really good news attached to really serious consequences.



Everyone knows books face out draw more attention and sell more copies. Cereal companies and grocery stores figured that out decades… Continue

Added by David Hancock on March 12, 2008 at 11:00am — No Comments

Mega Book Marketing University!

What an incredible event!

Just getting back to the office full speed and am having a ball going through all of these wonderful new book proposals from brilliant, like minded authors.

The networking and the connections were just incredible. I had lunch with a movie producer, dinner with a Bishop and Breakfast with a Billionaire. And that was just the first day!

I'll keep you posted on future events, but wow, this was one not to miss!

David

Added by David Hancock on March 11, 2008 at 11:00am — No Comments

Brilliant Marketing King

John Kremer is the Book Marketing King!



I'm the founder of Morgan James Publishing and I am constantly hearing from our authors that John Kremer has helped them out considerably. So I, of course, had to go find out who this guy was.



Needless to say, I've fallen in love with him and now his book has found a spot on my very cluttered desk!



Keep up the good work, John! Come by and join us at http://MorganJamesPublishing.ning.com and… Continue

Added by David Hancock on January 12, 2008 at 4:19pm — No Comments

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