For book/ebook authors, publishers, & self-publishers
Book Marketing is so important! As an author, a bookseller and owner of a small publishing company I am challenged continually about marketing books. I find myself watching other ads for other products to get inspired. I noticed the other day that the local airline is changing their approach in marketing: Turkish Airlines (THY) is definitely working hard to expand and attract passengers, becoming very creative in their advertising.
Often I find myself disliking Turkish ads because they do not appeal directly to me. However when I go back the States I enjoy watching ads, sometimes more than the programs; it just goes to show, culture matters in adverts.
I am curious in the US, how effective do you think book ads are on television ? Are ads for books more effective in magazines and newspapers? or on the internet? I'd love to hear what you think.
If you would like to read more on the ads for THY in my column, copy and paste:
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