Hi all so I am in the midst of an ebook launch to my list.

I wanted to get some advice on how i should set the tone of the campaign.  I studied Jeff Walkers Product launch system and have a pretty good understanding of how one should tell a story based on what they are launching in the form of email nuturing,  i just wanted to see how others success has been for their own personal book launch.  Whether it was to their list of subscribers or not.
Cheers

Casey