For book/ebook authors, publishers, & self-publishers
Twitter is about building a network of friends and fans so to speak. I started following other authors, bloggers, moms, etc... I try and comment on pictures they post, what is going on with their children, newest book, recipes, and so on. As I build relationships, people begin to take an interest in me and my book. They post about me as an author on #Writers Wednesday or #Follow Friday which causes others on their pages to see and possibly follow me. I met a mother from Georgia this way, and she was the first person to buy my book Fern Valley-A Collection of Short Stories on Amazon. She is a home-schooling mom and she and her daughter read one story every day before school until the book was finished. She shared that her daughter literally cried when the last story was read because she didn't want to stop reading. Her daughter also sent me the cutest letter and my first piece of fan mail.
Although I do post about my book and events I will be at, I don't do it constantly which would certainly prove annoying. I often post my Goodread links to books I have read, and I tout other authors as well. I usually post ten minutes or so in the morning and in the evening. Sometimes a few minutes mid day. It doesn't take a lot of time and some of the people you meet are really interesting. It's about showing others that you are not a diva author, but a regular, likable, human being they can relate with.