A Novel Idea for Christian Marketing

 I began my presentation with the following statement:  “You have no platform. You are not famous. You are not an expert in any particular subject. You have no fancy initials after your name. The reality is nobody cares about you or your book.”

As depressing as this might sound, it’s how I began my presentation to the First Coast Christian Writers in Jacksonville, Florida, in the fall of 2009.  But I ended my comments with the following observation:

“If you were to present Jesus' marketing plan for the Gospel, it would probably go something like this:  Jesus had no internet, no TV, no blog, no books, and no public relations people; nothing except twelve disciples whom He loved and for whom He had to depend on to spread the Gospel around the world.

“God was able to use those flawed human beings to bring ‘The Greatest Story ever Told’ to a world way beyond what they could have envisioned, both then and into the future. If God can do that, our books can reach those for whom they were written. We don't need to overstretch our wallets, but neither should we sit idle. We should pray hard and seek His will not only in our writing but in our marketing, lest we waste our time and money. Ultimately, God will get our book out there if we are good stewards of the gifts He's given us.

“I wonder what the marketing people would say today if we told them our marketing strategy was to have twelve people talk about our book to everyone they met and that was all. We had no money to spend either. This is just a thought to ponder as I think about how difficult it is to market.”

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