About twenty years ago a woman I know made over a million dollars selling a blank book called "Everything Men Know about Women" through clothing boutiques. She didn't approach bookstores at all.
I am conducting a marketing campaign for my debut novel, Life is Funny: A Riveting Tale of Comedy, Hairdressing, and Texas Politics through beauty shops, particularly in Texas. This makes sense because my protagonist is a hairdresser and ends up running a gubernatorial campaign through beauty salons. It's only been a week since I sent out initial publicity packets, but I've already gotten a cosmetology magazine to agree to review the book. And my first booksigning -- next week -- will be in a salon rather than a bookstore.
Since I chose POD, it's difficult to get signings in traditional bookstores, so I think this might be a good idea if it you can find a hook that works. Has anyone else tried anything like this for their novel?
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