The Lace Reader cover

Comment

Comment by Gary Ward on August 28, 2007 at 4:16pm

It took us four tries to get this cover right. I look back now at some of the early attempts and I wonder "What was I thinking?" Lesson learned: it takes a few tries to get a cover that really works. Show your ideas to lots of people, listen to what they say, and be open to feedback. A cover needs to do two things: be memorable enough so that a customer can recognize it on the bookshelf (better return on your advertising $s) and be intriguing enough so that a bookstore browser will pick it up and read the back of the book (even if they've never seen it before.) I'm confident we've meet these goals with this cover for "The Lace Reader." The next several months will either confirm or refute my instincts. The bottom line is that it doesn't matter if you like the cover, the only thing that matters is that the cover helps create sales. You can always finger paint in private if you're feeling artistic.