Our Branding Award

Branding -- it is word and image association – a capturing of the essence of a place in just a few words or striking images. Footprint Press (www.footprintpress.com) and its series of guidebooks on outdoor recreation in the Finger Lakes Region have captured the branding space for Finger Lakes hiking and biking. Sue and Rich Freeman left Kodak to pursue a better lifestyle – and turned that passion for the outdoors into a series of guidebooks. When you’re looking to direct someone to a trail for hiking or biking in the Finger Lakes Region, these books are the resource of choice.

There are also online newsletters, articles for other publications – like Rochester Healthy Living and Nature’s Health Club and a website. It’s a whole package – as branding should be! “It was the Finger Lakes Region’s loss last year when Rich and Sue Freeman, authors and publishers of Footprint Press relocated to Florida – or perhaps not,” said Valerie Knoblauch, President of the Finger Lakes Visitors Connection, “we now have an advocate for our wonderful region working from another locale.”