Guide to Indian Markets (Second Edition)

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The Indian Consumption Story: Real analysis, at last...

“The IRS and this book based on 5 years of IRS data, is the only nationally representative, household survey based reading of what the status of consumption is amongst Indian households today...

There is a lot to learn and reflect on and use this data and analysis... This is welcome rain that ends a very dry spell... This book offers a very rewarding and enlightening journey to a better understanding of the Indian consumption story... And I am delighted and privileged to be able to introduce it and commend it to you...”

-Rama Bijapurkar; renowned market strategist & author (in the Foreword of this ICONIC PUBLICATION)