Craig Park, FSMPS, Assoc. AIA

I have been active in the building industry for more than 40 years, holding leadership roles in marketing, business development, design, project management, and operations for firms in design and engineering consulting, contracting, and manufacturing, spanning a single office to over 20 branches, and generating $2M to $200M in annual revenue. I have provided technology planning and design on over 500 projects, worldwide.

My success in marketing, business development, and communications has resulted in expanded markets, new services, significant revenue growth, and the creation of a proactive marketing culture for all of the firms where I have served. My philosophy is based on providing rapid, responsive, and relevant communication that allows clients and potential customers to recognize value and receive high quality service.

I hold a BS in Architecture from California State Polytechnic University, San Luis Obispo, and have completed continued education programs at New York University in Microprocessor Technology and the Advanced Management Institute in San Francisco in Leadership.

I am a Fellow and past national president of the Society for Marketing Professional Services (SMPS). I have been honored by SMPS by being named a Chapter President of the Year, a Distinguished Life Member, and by receiving their highest individual honor, the Marketing Achievement Award, for my career accomplishments, and by the SMPS San Francisco/Bay Area Chapter with the William B. Hankinson Award for Lifetime Achievement.


I am an author or contributor to over 150 published articles and a book, Design. Market. Grow!, that is required reading for the SMPS CPSM certification program. I am a contributing author to the Marketing Handbook for Design and Construction Professionals. I frequently present at local, regional, and national AEC industry programs, and write feature articles for the SMPS Marketer, Systems Contractor News, and ProAV magazines.

I am also an Associate member of the American Institute of Architects, and active in the Construction Writers Association, National Systems Contractors Association, and InfoComm International.