DR. SHANKAR PANDALAI's Page

This book seeks to give the basic principles of marketing management through the medium of language as well as cartoons. The principles are presented in a clear and concise language. Cartoons and illustrations are given in large numbers for easy reading and understanding. Fundamental principles of all important topics like Product, Price, Promotion, Place, Market Segmentation and Market Targetting, Sales Management and Salesforce Management, Selling and Customer Service, Direct Marketing etc are given in simple, lucid language. This book is intended for just about anybody who is interested in Marketing Management, a discipline without which life and success in modern society is impossible. It is required for individuals, individual businesses as well as larger organizations. Everyone from the local grocer to people high up in responsible management positions can benefit it.