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More important than ivy-league academics or descriptions of your decades of experience, the endorsements you have received and testimonials you have earned convince and sell your readers that you are the top-of-the-line master. Face it, people want to base their decisions on the judgments of someone else they consider an expert. It is true whether they are voting for a candidate or buying a novel. Naturally, it is especially, critically true when they are selecting a how-to book or a text on…
ContinuePosted on October 15, 2010 at 2:53pm
Do I have to? You’ve written and perhaps published your book. You’ve discovered how much time it takes to make even a traditional sales kit look professional. You fought for some local publicity. Now you are asking, do I really have to get into the social media thing, too? I am supposed to tell you “yes.” But the honest answer is “maybe.”
To find out if you should commit your precious time to building your social media presence—or if it is more likely to be a…
ContinuePosted on October 5, 2010 at 3:57pm
Among the textbooks for which we manage production, a large percentage of academic references are website links; that’s where the current, peer-reviewed, accurate sources live now. Most reference works and textbooks have supplemental websites where students go for the in-depth research, study questions, and video. After all, for today’s students, bound books are inefficient and old fashioned.
No longer do the visual…
ContinuePosted on July 23, 2010 at 11:28am
Whether working with a major house or self publishing, an author today must maintain a website. Having a professional online presence is as standard as having a sales sheet and a business card. But the old (that is, more than two years ago) expectation that a website can be just a glorified billboard is obsolete thinking. What can or should an author-and-book website do for an author now?
First, the site does serve as a sales tool, but only if it is a dynamic tool where reviews and…
ContinuePosted on July 16, 2010 at 11:49am
Researchers from the J. Craig Venter Institute stitched together the entire genome of the bacterium Mycoplasma mycoides. We have been adding and subtracting bits of DNA for decades, but this engineering feat is a milestone. This time, the scientists started from the raw recipe, the…
ContinuePosted on July 8, 2010 at 9:51am
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