Paul Krupin's Blog (2)

My new book Trash Proof News Releases is up on SmashWords – it’s a free download.



Here's the description:



TRASH PROOF NEWS RELEASES is a tool designed with one specific goal – to get you publicity in your target media that achieves a return on investment that rivals and even exceeds your best marketing. It offers you everything you need to know to give media everything they need to run with the story using you and the resources you’ve arrayed and meet their needs in… Continue

Every December for the past five years I've created an annual publicity plan to help people look ahead and map out their ideas for acquiring publicity throughout the year. I give it away as an educational tool – it’s a cool tool and one of my clients’ favorite free downloads.



This unique publicity planner provides a month-at-a-glance roadmap to holidays throughout the year and identifies the lead time for each holiday. You won’t miss a date or an opportunity as each page of this 12… Continue