Donna Munro's Blog (4)

You’re about to be interviewed on radio for the first time. Don’t get nervous just do these simple things to make the interview work for you and sales of your book.



Plan your interview

Have questions and answers prepared and if possible give them to the announcer beforehand. Okay they won’t always use these guidelines but often they’ll at least ask some of the questions (particularly if you’ve made your answers interesting). Try to guess what else…

Trying to get authors on television is the biggest challenge for anyone marketing books. Individual press releases sometimes work but with producers being very busy people I doubt they read them all. You're heading has to jump out at them and be extremely topical. Timing is everthing.

I've come across authors with special books that I was sure should get a spot on a program but none of the pitches worked no matter how enticing I thought they were. Other times the ones you don't think…

John Kremer’s latest post asked his subscribers to tell him why they’d like to become reality TV show stars or creators. This got me thinking about the huge publicity these reality stars receive in Australia, often for doing nothing at all.…

This blog was created to help the many writers understand that they really need to look outside the square.

Authors need good practical advice about book marketing because it is different to regular marketing and cannot be treated the same.

When authors come to me most of them are totally unaware of how the publishing industry works and how difficult it is to actually sell books. Most have never researched the facts before they begin their project. Usually, because they love…