Gary Kliewer's Blog – November 2009 Archive (2)

At a recent gathering of social entrepreneurs, marketing icon Mark Victor Hansen asked how many in the audience were writing or planning to write a book. Every hand in the room went up. These folks are working for peace in the Middle East, replanting Amazon rainforests, and helping the homeless in the Southwest. They sustain these efforts through business ventures. So the books they are writing will champion their social and environmental causes with passion and compelling detail, of course—but… Continue

Are you combining the passion of a social mission with your innovative but practical business solutions? If so, then you face the ongoing challenge of describing and explaining your vision and strategies. The most versatile and virile/viral medium to tell your story may be in a book.



Don’t scoff and tune out yet! The definition of “book” has radically changed in just the last few years, and its dizzying evolution presents opportunities for the nimble business leader. We may be… Continue