For book/ebook authors, publishers, & self-publishers
Rick Frishman's Blog – February 2011 Archive (1)
Advertising is Good, Publicity is Better
Advertising is Good, Publicity Is Better
Much can be said in the debate as to which is better—advertising or public relations. An advertising executive will tell you that PR offers short-term impact whereas advertising is more strategic. A PR executive will counter that good PR will offer both strategic and immediate impact. It’s become apparent though: put your money on the promotional power of publicity every time.
WHAT IT MEANS: Publicity requires a lot of effort, but it’s…
ContinueAdded by Rick Frishman on February 8, 2011 at 2:00pm — No Comments
Book Marketing Bestsellers
About
Recommended Website
Music
© 2024 Created by John Kremer.
Powered by
