Erica Verrillo's Blog – March 2013 Archive (5)

Whether you are blogging, writing articles, or designing a cover for your book, there is nothing that attracts readers more than a fetching image. Eye-catching images not only draw the reader’s attention, they establish a mood, set a tone, and express what you can’t say in words. A great image will also inspire a reader to linger, and to want to learn more about you and what you have written.

Fortunately, finding beautiful images has never been easier – or cheaper. You can, of course,…

If you are new to the blogging scene, you probably don’t have a lot of followers (yet). For aspiring authors, this is a calamity. There you are, pouring your heart and soul into your posts, and nobody is reading them! How will anybody know that you are a gifted writer if your blog is languishing, unhonored and unsung, in cyberspace?

The standard advice to unsung…

If you have recently published a book, you naturally want to keep tabs on how it is selling. Publishing houses will, of course, send you yearly or, for the larger houses, biannual royalty statements. That's a long wait for an impatient author. If you need instant gratification, your only real up-to-date…

First published on Blogcritics 3/4/2013

The year was 2010. Stephen Riggio, then CEO of Barnes &…

The received wisdom of self-publishing is to place your book everywhere, and in all formats. I did that (mostly). And it didn’t work. This is why: Writers who finance their own work can’t possibly promote their books everywhere, and in all forms.

Book promotion is time-consuming enough as it is, but promoting a book to brick-and-mortar booksellers, libraries,…