Reno Lovison's Blog – April 2013 Archive (2)

Think of your book as a product that has to be sold. Think of yourself as an entrepreneur with one product. Then think of others who are good at their craft and modify your sentence using any of the following choices.



"I had no clue that when you become an Author, (quilter, carpenter, musician, massage therapist,lawyer, hair stylist, artist) you have to be a marketing expert." Every entrepreneur has to be a marketing expert or you will not sell any of…

It may seem crazy to use video to promote books but that is exactly what this book marketer is doing. In an effort to expand the audience for his company's book video trailer productions Executive Producer Reno Lovison produces a thirty minute television program entitled "Authors Showcase" broadcast every Thursday at 8PM on Chicago Cable Channel 25 and delivered to over 350,000 households within the Chicago city limits who subscribe to Comcast or RCN.  The program can also…