Marlene Caroselli's Blog (2)

What do these leaders have in common: Lee Iacocca, Ronald Reagan, Bill Clinton, Bill Gates, and Michael Dell? According to a recent survey of sales professionals, these are the greatest salespeople of our time. Their very selection reinforces the concept that each of us must sell to survive. Whether you’re selling a promise to the federal government, faith to the American people, or a computer to quality-conscious consumers; whether you’re selling the importance of learning to schoolchildren,… Continue

It's easy to influence. It's much harder to influence with integrity. Whether you persuade for a living or you simply "sell" your ideas in the normal course of learning and living and working, you have already discovered influence techniques that work. Persuaders, in effect, are sellers. And vice versa. If you merely wish to improve the influence techniques that help you persuade others to your point of view, you can find numerous guidelines and primers and recommendations. The rule books for… Continue