Hiring a publicist can be an expensive proposition, especially for self-published authors and those whose books are published by presses that offer little or no marketing support. With some publicists asking $1500 - $5000 per month in fees, authors are often surprised by the amount of money they need to spend to get the word out about their books.
But publicity doesn’t have to be a bank-breaker. Here are some tips you can use to help defray costs when working with a publicist to…
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