Feedback, that's what it's all about. Feedback is the "why" of social media. It's the ultimate expression of Charlie Brown opening his mailbox and finding a Christmas card, he does the happy dance with a huge smile on is face and everything is good in the world. You check your email in hopes that you got a response to that post you shared yesterday, or the comment you left in the group you just joined.
To engage and be acknowledged by someone out in the…
