Theresa Chaze's Blog – February 2009 Archive (1)

Solution for the Book Marketing Conundrum



In these challenging times, authors like everyone else are being forced to streamline their marketing campaigns. Yet the need to promote has become increasingly more important to a book’s success, creating a conundrum for authors, publishers and public relations firms alike. Every dollar spend must be maximized to its fullest in order to reach not only the specific target audience but the general reading public as well. With the increasing… Continue