Theresa Chaze's Blog – May 2008 Archive (2)

Book Trailer: An Effective Promotional and Marketing Tool

By

Theresa Chaze







Book trailers are more than images set to music, nor do they just a recap of the book synopsis. In fact, they are an effect promotional tool that will create interest by going beyond the synopsis to the "heart of the book. Although, book trailers are considered promotional material, they are in reality an advertisement. The difference lies in the length and basic format.



Most… Continue

Middle Class Union: A Revolution to Create Real Change

By

Theresa Chaze



Nearly everyone has read the "do not buy gas" or which gas companies uses which country's oil postings that have been circulated around the net since the price of gas has started to skyrocket. Neither of them are particular effective. The loss of revenue from one day will not hurt the oil companies, especially when they know it will be made up the next day.

Secondly, oil companies mix and match… Continue