Theresa Chaze's Blog – July 2008 Archive (2)

Four Aspects to Creating a Successful Marketing Tool





Although it is widely known that bad press is better than no press, bad advertising is worse than not placing ads at all. Whether print or media, a poorly crafted advertisement will reflected poorly on the product and all companies involved. Whether it is the message, the graphics or the venue, if the commercial isn't up to industry standards, it becomes a liability instead of an asset.



Advertisements have four… Continue

Book Trailers: Cost Effective Marketing Tool for Authors, Publishers and PR Firms







With the increasing number of free video sites on the internet, book videos or book trailers are becoming an increasingly effective tool for book marketing. By combining voice-overs with appropriate graphics and music beds, trailers have the ability to not only create interest, but increase book sales. However, many authors, publishers and PR firms have been afraid to put them in their… Continue